SEO Beginner's Starter Guide
This article firstly began as an effort to help within google team, but we thought it'd be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites' communication both users and search engines. Although this guide won't tell you any secrets that will automatically rank your site, following the best practices outlined below will make it easy for search engines to understand your content. Search engine optimization make small updations to parts of your website. when it viewed persons, these changes might seem like incremental improvements, but when it combined with other optimizations, they could have a noticeable impact on your site's user experience in search results. It likely already familiar with many of the topics in this guide, Search engine optimization is about putting your site's best ranking and visibility in search engines. The optimization topics we discuss below should apply to sites of all sizes and types.
Contents of SEO
Basics of SEO
(1)Create unique, truly page title
You should create unique and accurate title for each page of your site. A title tag shows what the topic of a particular page in your website. The page title are displayed in search results.If your documents appears in a search results page, the contents of title tag will usually appear in the first line of results. Words in the title are bold if they appear in the user's search query. This can help users recognize if the page is likely to be relevant to their search
A page's title may be a few words,but a page's description meta tag might be a sentence or two or a short paragraph. google tells about any description meta tags that are either too short,long, or duplicated too many times.This time showing a snippet from a description meta tag on a large and deep page containing an article.
Improving the structure of website
(1)Develop and Improve strong structure of your URLs
Create or Develop simple URLs to understand will convey content information easily. Making descriptive file names for the documents on your website can not only help you keep your site better organized, so it can create easier,URLs for those that want to link to your content. The URL to a document is displayed as apart of a search result,below the document's title. Like the title, words in URL on the search result appear in user's query.
Navigation is very important in SEARCH ENGINES. it helping visitors quickly find the content they want. It can also help SEARCH ENGINES understand what is important content. all sites have a home page' Which is usually the most frequented page and the starting place of navigation for many visitors. Put an html site map page on your site, and use an XML sitemap file. Create an XML sitemap file for your site helps that search engines to catch the pages on your site.
Optimizing content
(1)offer quality content and services
Creating compelling and useful content will likely interest in your site more than any of the other factors discussed here. Think about the words that user search for to find a small piece of content. You could also write an original article of research,break an exciting news story, your unique user base. More other sites may lack the resources to do these things. Avoid spelling and grammatical mistakes while writing content. Users may want to copy and paste the text and the search engine can't read it. So avoid embedding text in images for textual content
and copying text.
(2)Write better anchor text
Anchor text is the clickable text that users will see as a result of a link. this type text tells that users and google something about the page you're linking to other resource. links on your page maybe internal pointing to other pages of your site or external pointing to contents on other site. The anchor text you use for a link provide at least a basic idea what the page linked to is about. You may usually think about linking in terms of pointing to outside websites.But paying more attention to anchor text used for internal links can helps users and google navigate your site better.
(3)Optimizing your use of images
Images may seem like a straight forward component of your site, but you can optimize your use of them. All images can have a file name and "alt" attribute.If a user is viewing your site on a browser that doesn't the support images, or is using alternative technologies, the contents of the alt attributes provide information about the image. use browser supported files formats. Most supported format is JPEG, GIF, PNG. it's also a good idea to have the extension of your file name match with the file type.
Heading tag is used for develop a structure on the pages to users.There are six types of heading tags. <h1> This tag is the important. Similar to writing an outline for a large paper,put some thought into what the main points and sub points of the content on the page will be and decide where to use heading tags appropriately.Use heading tags where it make sense. Too many heading tags on a page can make it hard for users to identifying the content and determine one topic ends and another begins.
Dealing with Crawlers
(1)Make effective use of robots.txt
A robots.txt file tells search engines whether they can access and therefore crawl parts of your site.
This file must be named robot.txt, is placed in the directory of your site. You may not want certain pages of your site crawled because they might not to be use ful to users if found result of search engine. If you do want to prevent search engines from crawling your pages, Google web masters tools has a friendly to help you create this file. note that if your users sub domains and you wish to have certain pages not crawled on a particular sub domain, you will have to create a separate robots.txt file for that sub domain.
If your site has a blog with public commenting, links within those comments could pass your equity to pages that you may not be comfortable. No following these user added links ensures that you're not giving your pages earned reputation to a spam site. Many blogging software automatically nofollow user comments, but those that don't can most likely be manually edited to do this. Another use of nofollow is when you're writing content and wish to reference a website, but don't want to pass your equity on to it. You can use nofollow in your robots meta tag, which is placed inside the <head> tag of your page's HTML.
SEO for mobile phone
(1)Notify google of mobile sites
In our world many people using mobile phones on a daily basis and large user base searching on google mobile search page. Any way as a web master, runnig a mobile sites into mobile search customers, is not easy. Mobile sites not only use a different format from normal desktop sites, but the management methods are also quite different. This results in a variety of new challenges. Verify that google can recognize your mobile URLs.
(2)Guide mobile users accurately
One of the most common problems for webmasters who run both mobile and desktop versions of a site is that the mobile versions of a site is that the mobile version of the site appears for users on a desktop or that the desktop version of the site appears when someone accesses it on mobile. Google shows the relationship between the two version of URL and displays the standard version for users from desktops and mobile version for mobile users.
Promotions and Analysis
(1)Promote your website in the right ways
While most of the links to your site will be earned gradually, as people catch your content through search and link to it, Google understands that you'd like to let other knows about the hard work you've put into your content. Effectively promoting your new content will lead to faster discovery by those who are interested in the same subject. A blog post on your own site letting your visitors base know that you added something new is a great way to get the word out about new content. while you study about social media sites.
Make google crawling and catching easily by using webmaster tools. Google provide free tools for webmasters.It can help your site perform better and effect in search result. Google Webmaster Help Forum
http://googlewebmastercentral.blogspot.com/
Frequent posts by Googlers on how to improve your website.
Google Webmaster Central Blog
http://www.google.com/support/webmasters
/
Filled with in-depth documentation on webmaster-related issues.
Google Webmaster Help Center
https://www.google.com/webmasters/tools
/
Optimize how Google interacts with your website.
Google Webmaster Tools
http://www.google.com/webmasters/guidelines.htm
l
Design, content, technical, and quality guidelines from Google.
Google Webmaster Guidelines
http://www.google.com/analytics
/
Find the source of your visitors, what they're viewing, and benchmark
changes.
Google Analytics
http://www.google.com/websiteoptimizer
/
Run experiments on your pages to see what will work and what won't.
Google Website Optimizer
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If you don't want to go at it alone, these tips should help you choose
an SEO company.
Tips on Hiring an SEO
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